RECENT WEB AND SOCIAL CONTENT
Mattress Firm engaged Havas to launch a new bed in the box, tulo, to compete with Casper. I headed up production of a wide range of content to set the brand up for a successful and robust entry into the market. We produced spots for TV/Instagram/Facebook/Pre-Roll, captured stills and content for social, created videos to help populate the website, produced both animated and live action out of home content, recorded radio and worked to find ways to consistently and efficiently deliver new content for the brand. All video/stills content was produced for a global market. tulo launched in NYC in November 2017 and will be launching nationally and internationally in December 2017. View some of the content HERE.
LIBERTY MUTUAL GLAAD AWARDS LIVESTREAM SPONSORSHIP
In 2017 Liberty Mutual Insurance partnered with the Gay and Lesbian Alliance Against Defamation (GLAAD) to be a sponsor of the livestream of the GLAAD Awards. We found real people who spoke to the struggles of many within the LGBTQ community and beyond, and featured them in short branded videos for the livestream. We also invited them to the GLAAD Awards in NYC and LA and featured them in an on stage moment sponsored by Liberty Mutual. Content appeared on Facebook, Instagram, Instagram Stories and Twitter. View videos HERE.
WOOLITE MANNEQUIN CHALLENGE
When we were shooting the Woolite Back to Life TV spot this past November it was at the peak of the Mannequin Challenge craze. We took advantage of a unique set and created our own Mannequin Challenge video for social (with only 10 minutes of planning and 1 take!). It was a great way to get a little extra from our shoot and be a part of the trend of the moment. View video HERE.
DANNON SOCIAL MEDIA
Dannon challenged us to produce social content for their Facebook within 2 days. We were able to quickly form a team to produce some fun stop motion style content. View videos HERE.
WOOLITE DRESS FOR SUCCESS PARTNERSHIP
Woolite is all about confidence and feeling good. In 2016 we partnered with Dress for Success to donate clothing to women re-entering the job market. We had street style photographer Shaniqwa Jarvis ask women in New York City if they would be willing to donate the clothing off their backs. Most women we approached were happy to help us out and we even had a few come back the following day to meet the women who received their outfit. View video HERE.